Who We Are
Vision
We envision a music industry that values a level playing field and strives to give an equal voice to all people. We believe music embodies this value, and by striving to uphold it, we honor the music we love while amplifying the voices we need.
Mission
The purpose of this data-driven equity initiative is to create a collaborative hub for measuring and improving structural inequities in today's music industry.
By sharing data openly with artists, businesspeople, academics, social justice advocates, and anyone invested in both equity and the music industry, we hope to foster collaboration with allies globally and throughout all music business sectors (e.g., recorded music, publishing, digital, live, mass media) to achieve and protect this vision together.
Data brings transparency, and together we can reveal previously unseen imbalances in festival lineups, venue bookings, playlist listings, label rosters, charts, and music and social media platforms so that we may begin to hold leaders to account and make music equal.
While the first iteration of this equity initiative will be focused on artist pronoun and gender metadata, future iterations may address other forms of identity (including, but not necessarily limited to, age, ability, race, ethnicity, sexual orientation, socioeconomic status, or religion) and other segments of the music industry.